From the MITX Blog http://blog.mitx.org/Blog/bid/88176/Temperature-lert-Changes-Driving-Innovation
This post is part of our June series on start-ups. We reached out to some of our favorite local start-uppers to find out how they're innovative. This post is by Diane Deng, Advertising Acrobat (Online Marketing Coordinator). Born and raised a Bostonian, Diane graduated with a BS from Boston University in Communications with a specialty in Advertising. Aerodynamic Diane spends her spare time flying in the air through her practice of aerial yoga while pursuing her Masters in Visual Arts at Harvard. Not only is she a flying machine but a marketing machine as well. She recently launched her first national cross-promotional marketing campaign. When Diane is not gliding on yoga swings, she swiftly manages Temperature@lert's new media accounts while building client and affiliate relationships. For this airborne gal, she likes her temperature like she likes her aerial yoga, a warm 78 degrees.
Q. Why and how are YOU innovative?
A: Change drives innovation and in order to be at the forefront of innovation, one must be passionate in all that they do.
It's no secret that change is the root of innovation. Even Darwinism dictates that those who can adapt are the ones who survive in an ever-changing society. As the Online Marketing Coordinator at Temperature@lert, I found not only a job position but a place where everyone shares the same passion for innovation and growth. As a team and as our culture, we consistently adapt to change and work at a level of 110%, because that's what our users deserve as standard.
When I was asked to write this blog post, I was ecstatic because I truly believe that Temperature@lert is at the forefront of innovation as a bootstrapped start-up. Without an ounce of VC funding, Harry Schechter, President and CEO of Temperature@lert, founded Temperature@lert in 2005. His story is truly inspirational, from a humble beginning of heat-shrink packaging our first USB devices with a hair dryer with his mother-in-law to having over 20,000 Temperature@lert products sold to users in over 40 countries. Currently, Temperature@lert systems are protecting over $250,000,000 of customer assets.
Temperature@lert has not only grown in sales but in in team members and in products. All team members share the same vision. Our vision is to provide organizations with the simplest, most reliable monitoring tools available to alleviate customer worry about system malfunctions or product damage due to temperature and other environmental conditions (floods, humidity, over-watering, wind, frost, etc.). This vision is what drives our passion because we can see the impact our product has on daily activities to global changes.
Proactively working together, we hope to make our vision into a name recognizable by everyone from BBQ smokers to server room administrators. Innovation has driven the creation of USB, WIFI, CELL, and SOLAR CELL editions as well as our Sensor Cloud service. And we will continue to develop more features as our passion for innovation drives us to help our users avert environmental-condition related disasters.